Kena: What are the critical factors in developing a backup strategy?Ĭhelsea: So, we’re big fans of the 3-2-1-1-0 Rule.
They’ve recognized new revenue streams because they were able to save data they would have otherwise deleted just because it was cost prohibitive. And we’ve actually really seen that with our customers that have switched to Wasabi. If there’s anything that we’ve learned in the last 10 years, it’s that massive data growth has turned into new revenue streams. Data can be the lifeblood of your business. So, you need to be ahead of data growth or you’re forced to delete data. With storage hardware, you consistently have to monitor your storage consumption so that you don’t run out of space. Kena: Why are the current approaches to backup not keeping up?Ĭhelsea: Aside from the obvious physical disaster, like a fire or a flood or a hardware failure, which can result in total data loss if you’re storing your backups in the same location as your primary data, the real challenge with traditional backup approaches is scalability. And in the world of ransomware and security threats that are popping up every day, it’s really important to have another copy available in the cloud should you need it. But most organizations are still not leveraging the cloud as part of their backup strategy. Kena Johnson: Historically, how have your customers approached backup?Ĭhelsea Rodgers: Traditionally our customers have approached backup by backing their data up either to an on-premises storage area network (SAN) or a NAS device, or even off-premises onto something like LTO tape. The following excerpt from that discussion is printed with permission by The Channel Company. Chelsea Rodgers, Wasabi’s director of channel marketing and recent recipient of CRN’s 2022 Women of the Channel Award, recently sat down with Kena Johnson, host of The Channel Company’s Pardon the Integration podcast, to discuss the history and current state of backup and recovery, the challenges customers face today, and the role that cloud storage services such as Wasabi play in solving those problems.
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